Candle packaging, creating an enjoyable experience

Happy Monday candle friends.  I want to share with you something that's been consuming not only my thoughts the last few months but my office as well.   As I sit here typing away I'm being tickled by the crinkle paper thats under foot and I have a mess of stickers, washi tape, notes cards, tags and more bits and bobs surrounding me..   I'm still trying to figure out what to do with it all, but loving every minute of it!

Its product packaging and its a whole new adventure for me.

When I changed from vendor wholesaling to offering wholesale priced candles direct to the public I never bothered to change how I packaged or shipped them.   To be honest, I never gave it any thought at all.  I simply did the same thing I did for vendors but on a smaller scale and then I got stuck in the same ole same ole...you know what I mean right?  When you do something so much you don't realize there's another way, a better way, a newer way.  I was so tunnel blind!! and a bit embarrassed to admit that I didn't even know it was a "thing"

In November I started making little changes here and there, offering bits of flair for the holidays with tags and labels, personalized packaging not only for the candles themselves but shipping cartons too.

With the miracle that is a Silhouette Cameo a color printer and a craft store a block away with loads of aisles full of embossing powders and stamps and paper galore, I've been able to make most of my own packaging bits.   The only down side, if you could call it one, because it's been loads of fun....is that it sorta feels like a full time job all it's own and my planner has more scheduling for label making than it does pouring wax!

I've been popping in to youtube to see how other crafters ship their creations and they are full of amazing ideas on how to make packaging pop.  A general search will reward you with the bests ones and all the advise you need.

Here's what I learned.

** Its all about the unboxing experience (make it special)
**  give your customers more than what they are expecting.
** Under-promise and over deliver.
** branding is everything

With all of this in mind, I have a load of work ahead of me and a bit of restructuring to get moving on.

HELLO 2018

Good morning candle friends.  I hope everyone had a lovely New Year!  Thought I'd pop in to share something that I've been obsessed with the past few months or so. 

Creating color palettes!

Its a great way to catch a glimpse of the overall look that I want to achieve and it all starts with the tiniest single drop of dye in soy wax.  While I love every color color schemes I've created for Valentines Day I must say that my favorites are the ever traditional reds and pinks.

I've been in a happy valentine's day mood all morning, pouring hearts and roses and fragrances that make my home smell like a perfumery.

happy valentine week!

I can't believe sunday is the big day already..

this year we added our new kiss floating candles to the site

super cute set of lip shaped floating candles

 and our rose bud votive candles are made in a soft light pink color..not just the red.

these are a bit larger than a standard votive

another new color for an old favorite.  

red pig shaped candles.

owls are just the cutest trend out there!

and you can get a set of 3 valentine inspired owl shaped candles...

I hope you have a wonderful valentines day filled with a ton of love and snuggles and kisses and a good book by the fire and long walks in the park and yummy food!

you can check out all of these candles and more valentine candles on our site glowlitecandles.com or in our etsy store.

raspberry isn't red?

i hope you are all having a wonderful day

it's been a busy january in the candle making shop

figured i'd pop in and write up a blog post before things got too crazy here....

working on the new raspberry color 

which is strange for my color senses

 raspberry screams red-ish to me, 

 but alas....it's purple

and with valentines day sneaking up on us

we are super busy pouring all things red, pink and white

not just roses 

piggies too

we have a great selection of valentine candles this year

i can't wait to post more about them in the coming weeks

begonia

it's a very bright pink color

Brides are loving it and I really love it too, how could one not, look at that bright happy pink.

Valentine days is only 3 weeks away.

Now stop reading this boring blog post and get out there and look for that perfect gift for the one you love.

But before go check out the spread of goodies from love day 2013.

Rose bud candles

I have even more new Valentine Day candles. Same raspberry vanilla fragrance, same red and pink colors, whole different shape.  Rose bud candle measures 2 inches tall and is 2 inches at the base, These are a bit larger around the middle and may not fit all votive holders.

Get them fast, the big day is Feb 14th, shipping can take anywhere from 3-5 days for priority mail and 5-7 days for parcel post.  

glowlitecandles online
glowlitecandles on etsy