Monday, February 12, 2018

Candle packaging, creating an enjoyable experience

Happy Monday candle friends.  I want to share with you something that's been consuming not only my thoughts the last few months but my office as well.   As I sit here typing away I'm being tickled by the crinkle paper thats under foot and I have a mess of stickers, washi tape, notes cards, tags and more bits and bobs surrounding me..   I'm still trying to figure out what to do with it all, but loving every minute of it!

Its product packaging and its a whole new adventure for me.

When I changed from vendor wholesaling to offering wholesale priced candles direct to the public I never bothered to change how I packaged or shipped them.   To be honest, I never gave it any thought at all.  I simply did the same thing I did for vendors but on a smaller scale and then I got stuck in the same ole same know what I mean right?  When you do something so much you don't realize there's another way, a better way, a newer way.  I was so tunnel blind!! and a bit embarrassed to admit that I didn't even know it was a "thing"

In November I started making little changes here and there, offering bits of flair for the holidays with tags and labels, personalized packaging not only for the candles themselves but shipping cartons too.

With the miracle that is a Silhouette Cameo a color printer and a craft store a block away with loads of aisles full of embossing powders and stamps and paper galore, I've been able to make most of my own packaging bits.   The only down side, if you could call it one, because it's been loads of that it sorta feels like a full time job all it's own and my planner has more scheduling for label making than it does pouring wax!

I've been popping in to youtube to see how other crafters ship their creations and they are full of amazing ideas on how to make packaging pop.  A general search will reward you with the bests ones and all the advise you need.

Here's what I learned.

** Its all about the unboxing experience (make it special)
**  give your customers more than what they are expecting.
** Under-promise and over deliver.
** branding is everything

With all of this in mind, I have a load of work ahead of me and a bit of restructuring to get moving on.

Friday, January 5, 2018

HELLO 2018

Good morning candle friends.  I hope everyone had a lovely New Year!  Thought I'd pop in to share something that I've been obsessed with the past few months or so. 

Creating color palettes!

Its a great way to catch a glimpse of the overall look that I want to achieve and it all starts with the tiniest single drop of dye in soy wax.  While I love every color color schemes I've created for Valentines Day I must say that my favorites are the ever traditional reds and pinks.

I've been in a happy valentine's day mood all morning, pouring hearts and roses and fragrances that make my home smell like a perfumery.

Thursday, December 14, 2017

The Christmas rush, candle making ombre christmas trees and Valentines?

Hello candle friends.  I hope you're having a wonderful December. 

Our lights are finally up outside and the tree is trimmed.  Christmas shopping is nearly done, it just wouldn't be the holidays with out last minute gift buying, right?  Although to be fair I did most of the shopping from the couch with a lot of help from amazon.

The Christmas season is a sneaky one at times, isn't it?  Once Halloween is over I find myself sitting down to a turkey dinner, I no more than clear the dishes away from that and we're wading through a sea of wrapping paper and ribbons.

All my fun christmas candle project lists lay buried and forgotten under layers of invoices, which are vastly more important.  I did get at a few sets of green ombre christmas trees made before the rush came in swinging, but only to give out as gifts. Perhaps next year I'll have them available on the sites.

In the all too strange world of retail, all the holiday candle molds are neatly stored away till next year and my pour tables are being consumed by hearts and cupids and pinks. Pink EVERYWHERE! Because if it doesn't get made now there won't be time for Valentine's Day shipping.

I hope you all have a wonderful holiday season.

ps.  did I mention that I have finally got my instagram account back.  It had been lost to the internet gods for a few years but it's back and I'm attempting to use it more.